Sigma Group scores two big wins in the 36th Annual Telly Awards

 

We are officially stoked!

Once again our work has been selected to receive the prestigious Telly Award.  This time the Telly Awards has awarded Sigma Group a Bronze for Infusium’s “Notice” and a Bronze for Rita’s “Baseball” broadcast commercials.  

Being selected for this recognition is super exciting stuff.  High honors, if you will. Especially when you consider that the TellyAwards received nearly 12,000 entries from all 50 states and five continents.

Is this a bit of chest beating? Nah. Like we always say, “The work works.”

“We are proud to receive these Telly Awards on behalf of our clients,” said Tim Stapleton, Creative Director for Sigma Group. “We’ve got great clients and great people working on their accounts every day, and these awards are the perfect reminders.”

 

Bronze Winner | Notice | Infusium23 | Idelle Labs

The competing ads in this category are full of supermodels and A-list actors with absolutely amazing hair, and relatively no humor. That leaves very little for normal women to relate to. As a smaller player, we usually find ourselves outspent at least fifty to one. In fact, our client often says we can afford to be polarizing, but we can’t afford to be ignored. So we shot this spot using a dolly-zoom effect to put the consumer in our model’s shoes and threw in a dose of reality. The work worked because we created some very strong, light-hearted empathy in our audience.

 

Bronze Winner | Baseball | Rita’s Italian Ice

TV remains a great awareness tool and the broadcast assets can also be used in social media channels like YouTube and Facebook, and throughout a digital strategy whenever possible. Our TV spot throws a curve to the all-American pastime of little league baseball. The work worked because we hit home with the idea that any time is a good time to get to Rita’s.  

 

About the Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. This year’s Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses.

A prestigious judging panel of over 650 accomplished industry professionals, each a past Winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other, rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of a Silver Telly, our highest honor. Other outstanding work is awarded a Bronze Telly. For a complete list of Silver Telly Council Members or to find out more about the Telly Awards, please visit www.tellyawards.com

About Sigma Group

Located in Upper Saddle River, New Jersey, Sigma Group creates innovative marketing and advertising programs that connect companies and their customers to drive business results. Sigma Group works with some of the world’s most well known brands, is the top-ranked agency in New Jersey (Adweek), was named the top small agency in the Northeast (Advertising Age), and has been listed as one of Inc. Magazine’s Fastest Growing 5,000 companies for five years straight. Sigma Group produces award-winning work for consumer packaged goods, retail, and technology companies.