Proud to host CIANJ’s Marketing Roundtable: Realistic ROI


We’re proud to host CIANJ’s Marketing Roundtable 

Realistic ROI: Setting Expectations in Lead Generation

Every savvy business owner asks the question: “What is my ROI?” The answer is often not as straightforward as we would like. Return On Investment (ROI) can be difficult to define. It also has different meanings depending on the business. Our panel of experts will delve into this key marketing concept to help you set realistic expectations and develop new techniques for business development.

The presentation will include:

  • Defining ROI
  • Learning about Key Performance Indicators (KPI)
  • How the Internet-Empowered Buyer is Reinventing Marketing 

Guest Speakers: 

Kathleen Veneziano, Account Director, Sigma Group

Jeff Kramer, President, Jeff Kramer Associates 

Richelle Delavan, Director of Practice Development, Riker, Danzig, Scherer, Hyland & Perretti, LLP

Moderated by: 

Larry Feld, Director of Marketing, Hunter Group, CPA, LLC  


Register Now!

Click here

Thursday, October 09, 2014, 8:00 AM – 9:30 AM

Sigma Group 
10 Mountainview Road 330CP 
Upper Saddle River, NJ 07458-1933