Industry experts, marketing insights and the Super Bowl

Industry experts, marketing insights and the Super Bowl

Industry experts, marketing insights and the Super Bowl all contributed to another successful Fuel for Thought experience.  Kicking off our 2014 Fuel for Thought series with Amy Aronoff Blumkin, the CMO of the NJ/NY Super Bowl Host Committee, was a no-brainer. Amy shared how the Super Bowl Host Committee’s marketing objectives, challenges and various promotional strategies… Continued

Sigma Group wins big in the 35th Annual Telly Awards

Sigma Group wins big in the 35th Annual Telly Awards

 We are proud to announce that The Telly Awards has awarded Sigma Group a Silver for Brut’s “Late,” a Silver for Panasonic’s “Dominoes,” a Bronze for Panasonic’s  “Header.”  Being selected for this recognition from a field of nearly 12,000 entries from all 50 states and numerous countries is truly an honor.            … Continued

We’re kicking off Spring with Rita’s Italian Ice

We’re kicking off Spring with Rita’s Italian Ice

Rita’s Italian Ice is kicking off Spring of 2014 with a TV, print and radio campaign to drive foot traffic into nearly 540 franchise locations, nationally, this week. Our team put a new twist on the all-American past time of little league baseball and showcased the idea that any time is a good time to… Continued

A fresh new space for us to create

A fresh new space for us to create

  We are excited to announce that we have relocated our global headquarters to Upper Saddle River, NJ.  Our continued growth motivated Shannon Morris, President, to search for a larger space that could facilitate greater long-term expansion and better serve their nationally-known clientele. The new space reflects Sigma’s award winning work and creative, team-based culture. And… Continued

Sigmites Host Marketing Workshop for Local NJ Boys & Girls Club

Sigmites Host Marketing Workshop for Local NJ Boys & Girls Club

  On Wednesday, September 13, we had the pleasure of hosting a marketing strategy and advertising workshop for the Lodi Boys & Girls Club’s leadership program called the Keystone Club. The workshop was designed to support the teens’ aspirations of spreading awareness and increasing enrollment. Greeted by overwhelming participation, the students were taught basic marketing… Continued

Rita’s Italian Ice Appoints Sigma Group Agency of Record

Rita’s Italian Ice Appoints Sigma Group Agency of Record

We have some exciting news to share. Rita’s Italian Ice has chosen Sigma to provide strategic planning, branding, creative and promotional development, as well as media planning and buying services for the popular ice and custard brand. RestaurantNews.com was the first to break the news on our new exciting venture. “We look forward to having… Continued

Sigma Group’s Wellness Works program featured on FOX 5 News

Sigma Group’s Wellness Works program featured on FOX 5 News

Sigma Group is trying to drive down health care costs, reduce sick time, increase productivity and motivate its employees through exercise. Sigma, which is based in northern New Jersey, is challenged with high health care costs and the problem of how to offer comprehensive wellness benefits to its employees. The company found success with Fitting… Continued

Sigma Group awarded Top Shop in NJ by Adweek Magazine

Sigma Group awarded Top Shop in NJ by Adweek Magazine

Adweek selected Bergen County based advertising agency Sigma Group as the top agency in New Jersey. AdWeek based their picks on what they consider the “it” factor, “Every state has “that agency.” The one you can’t help but admire, or envy. The one where you’d like to work—or if you’re lucky, where you do work…. Continued

Working Out at Work?

Working Out at Work?

ORADELL, N.J., Sept. 11, 2013 — Sigma Group, named one of the fastest-growing companies on the Inc. 5000 list, has found a unique way to drive down health care costs, reduce sick time, increase productivity and motivate its employees. Like most small businesses across the country, Sigma, which is based in northern New Jersey, is… Continued

Sigma Group Appointed Agency of Record by Huntington Learning Center

Sigma Group Appointed Agency of Record by Huntington Learning Center

Agency Will Lead All Media Planning and Buying Strategies for One of the Nation’s Top National Tutoring Centers Sigma Group was appointed agency of record by Huntington Learning Center in April 2013. The Agency has been contracted to provide media planning and buying services and will also support various creative assignments in the areas of… Continued

Sigma Wins 15 Awards at the NJ Ad Club 45th Annual Jersey Awards Dinner

Sigma Wins 15 Awards at the NJ Ad Club 45th Annual Jersey Awards Dinner

One of the NJ Ad Club’s most important networking events of the year took place at the Palisadium in Cliffside Park on June 6, 2013. It was the Club’s 45th Annual Jersey Awards Dinner recognizing top agency work throughout the state in categories such as television, print, social, digital, collateral, PR and promotion. Sigma Group… Continued