Introducing Miracle Therapy with Moringa Oil

In Spring of 2014, we helped Infusium 23 launch their newest product, Miracle Therapy with Moringa Oil.  The campaign included TV, print, online and social, that created the miracle Infusium23 was hoping for. Infusium 23’s Miracle Therapy transforms damaged, broken and lifeless hair it into hair so shiny, healthy and silky smooth that it will be the only thing people notice.  The campaign’s “cheeky” angle combined all the glory of beautiful hair care with relatable humor and delivered a breakout new approach to marketing shampoo.