Big Changes in the Social Retail Game

Big Changes in the Social Retail Game

  Retail brands have been struggling for years now to measure  the direct return on their social marketing programs. Many are only just coming to realize that it’s not about a hard sell but more about resonating with a common interest and building a loyal community around what the brand stands for. This is not… Continued

Pert Plus Shampoo Kick’s Butt in New Campaign. Twice.

Pert Plus Shampoo Kick’s Butt in New Campaign. Twice.

  Pert Plus is the original 2 in 1 shampoo. They invented the category over three decades ago. But how do you remind people of that in a fun and engaging way when you’re in a category of giant brands who are outspending you 200 to 1? Simple, you hire a pair of conjoined twins… Continued

Infusium 23 Follows a Young Woman’s Pursuit of Beautiful Hair

Infusium 23 Follows a Young Woman’s Pursuit of Beautiful Hair

  We are excited to announce the launch of our latest Infusium 23’s campaign: Repairs. Restores. Restructures. Every woman has damaged her hair at some point in her life. Whether it’s coloring, teasing or curling, women have and will continue to try anything to get to that perfect hair day. In a category dominated by… Continued

Meet our New Media Director

Meet our New Media Director

  We are excited to announce that Kerri Koppel has joined Sigma Group as a senior group director overseeing all strategic media communications programs including media planning and buying. Kerri is a savvy and dedicated media director with a proven track record of delivering innovative solutions that drive business results. Prior to her work at Sigma Group, Kerri was responsible for… Continued

Sigma Group scores two big wins in the 36th Annual Telly Awards

Sigma Group scores two big wins in the 36th Annual Telly Awards

  We are officially stoked! Once again our work has been selected to receive the prestigious Telly Award.  This time the Telly Awards has awarded Sigma Group a Bronze for Infusium’s “Notice” and a Bronze for Rita’s “Baseball” broadcast commercials.   Being selected for this recognition is super exciting stuff.  High honors, if you will. Especially when you consider… Continued

Panasonic Does B2B Content Marketing Right

Panasonic Does B2B Content Marketing Right

  For the last four years, B2B Trade Publication Demand Gen Report has been recognizing B2B companies that are helping innovate the content marketing landscape across all channels and leveraging the evolving buyer behaviors. A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing… Continued

NJ Crush and Sigma Spread Holiday Cheer

NJ Crush and Sigma Spread Holiday Cheer

  This holiday season we are proud to support NJ Crush Football Club in their food collection for The Center for Food Action.  The team collected more than 1,600 lbs of food for local families in need.  We are inspired by their dedication and compassion, so we matched every pound with a dollar.  Job well… Continued

The International Davey Awards Honors Sigma with Three 2014 Win’s

The International Davey Awards Honors Sigma with Three 2014 Win’s

The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards is judged and overseen… Continued

Proud to host CIANJ’s Marketing Roundtable: Realistic ROI

Proud to host CIANJ’s Marketing Roundtable: Realistic ROI

We’re proud to host CIANJ’s Marketing Roundtable  Realistic ROI: Setting Expectations in Lead Generation Every savvy business owner asks the question: “What is my ROI?” The answer is often not as straightforward as we would like. Return On Investment (ROI) can be difficult to define. It also has different meanings depending on the business. Our panel… Continued

Named Top Women-Owned Business

Named Top Women-Owned Business

NJBIZ recently listed Sigma Group as one of NJ’s Top Women-Owned Businesses.  We are a full service, fully integrated advertising agency based in Bergen County, has also been listed consistently in NJBIZ list of top Advertising Agencies in NJ, as well. Sigma’s President and Owner, Shannon Morris bought the company in 2012, after serving as partner for… Continued

Introducing Miracle Therapy with Moringa Oil

Introducing Miracle Therapy with Moringa Oil

In Spring of 2014, we helped Infusium 23 launch their newest product, Miracle Therapy with Moringa Oil.  The campaign included TV, print, online and social, that created the miracle Infusium23 was hoping for. Infusium 23’s Miracle Therapy transforms damaged, broken and lifeless hair it into hair so shiny, healthy and silky smooth that it will be the only… Continued

Shannon Morris and Sigma Group are going strong

Shannon Morris and Sigma Group are going strong

Shannon Morris has led Sigma Group through 500 percent growth and is the vice president for the Answer to Cancer nonprofit. – (Sigma Group) In 1999, Shannon Morris joined the Sigma Group advertising agency as director of client services after holding several leadership roles at HBO, Prudential and Fuji Electric. Now with 18 years of marketing… Continued