Fact: The average website conversion for companies with defined content processes is more than twice that of companies without. Why? These companies set clear goals, have a plan, and have built the internal infrastructure to stay on track. The rules are evolving at the speed of technology and regulation, and the turnaround time is often compressed to days or even hours. Brands today need to adapt – and adapt fast.
In this guide you’ll learn how to define your audience and brand strategy, create team workflows, manage your editorial calendar, measure key KPIs, and more.
Download the NewsCred’s guide to find out how you can develop and execute a killer content strategy.