Sparking new ideas that fuel marketing growth and innovation.

Sparking new ideas that fuel marketing growth and innovation.

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Farewell To Our Favorite Brand Captain

Farewell To Our Favorite Brand Captain

As baseball enters it’s final weeks of the season, its time to say goodbye to Yankees Captain Derek Jeter. #2 in Pinstripes but #1 in brand advertising. By: Karyn Schachman Sr. Associate, Media Planner  Art Direction by Mark Livolsi | Copywriting by Bill Szymanski

Best Places to Find Inspiration

Best Places to Find Inspiration

  People often ask us agency folks, “Where do you find your inspiration?” Obviously, this is something that can come from anywhere or anyone, but in our world of creativity, we need to be ahead of the game and find things that not only inspire us, but can stimulate conversations that will ultimately invite change…. Continued

The New B2B Buyer and How Brand Marketers Need to Adapt

The New B2B Buyer and How Brand Marketers Need to Adapt

 The B2B buying process and B2B buyers have changed significantly, and as such the marketing landscape has increased in its complexity in order to adapt. The days of sales reps cold-calling prospects and closing deals are largely gone due to the fact that buyers no longer need to depend on a rep to get their… Continued

To my fellow Sigmites:

To my fellow Sigmites:

This past May, I sat at my dinner table with all of my apartment mates discussing past internship experiences. Friends spoke of unkind supervisors, coffee runs, idle hours, and mind-numbing time spent in the copy room. As I listened to their horror stories, I sensed my experience would be an exception. I knew there was… Continued

Four Ways to Make the Most of Your Internship Experience

Four Ways to Make the Most of Your Internship Experience

1. Transition from the “job” mindset into the “career” mindset. One of the most valuable lessons you can take away from your internship is a well-developed work ethic. Internships give you the opportunity to immerse yourself in the industry. Ask questions and always be willing to learn something new. When the week seems busy, offer to… Continued

How to Increase Revenue With a Contextual Marketing Engine

How to Increase Revenue With a Contextual Marketing Engine

Big data remains a popular buzzword in marketing circles, yet studies suggest that merely 25 percent of C-suite leaders are leveraging big data tools to do their jobs. Still, no marketer wants to be left clinging to an outdated strategy, and there is a clear trend toward devoting more resources to predictive and advanced analytics…. Continued

Not Just a Fly On Wall

Not Just a Fly On Wall

As a college design student nearing my last two semesters, my summer internship with Sigma has been my first step into the “real world.” Despite intimidating rumors of both internship experience—such as coffee runs and sitting in on long meetings—and the “real world” itself—where apparently time goes by at warp speed—I am happily leaving Sigma… Continued

Understanding the Challenger Brand

Understanding the Challenger Brand

The landscape of domination brands is shifting with the growth of entrepreneurship and a sharing economy. Start-ups and challenger brands are becoming more marketing savvy and becoming serious competitors. Obviously not all of them are successful, but as a marketer it’s important to understand these brands, what they are and what it takes to make… Continued

Why we wear many hats and will never stop adding to our collection

Why we wear many hats and will never stop adding to our collection

           We are curious, impatient and fiercely competitive. We want to know, we need to know, we have to be the first to know—and that’s why we get along so well. In comparison to other companies, we are probably considered small; in comparison to other ad agencies, I guess we are… Continued

Everything you Need to Know about Programmatic Buying

Everything you Need to Know about Programmatic Buying

     In the digital space, there are many, MANY ways to plan and buy media. Right now, there is one approach that is getting significant coverage and buzz among those in the industry – programmatic buying. What is programmatic buying? Programmatic buying is securing inventory through a real-time bidding platform. This platform allows agencies… Continued

NY/NJ Super Bowl Host Committee’s Marketing Results

NY/NJ Super Bowl Host Committee’s Marketing Results

Everyone in the NY/NJ area knew the Super Bowl was coming to town, but what were the results of the NY/NJ Super Bowl Host Committee’s marketing efforts? Amy Aronoff Blumkin, CMO of the NJ/NY Super Bowl Host Committee, shared the Super Bowl Host Committee’s marketing objectives at our Fuel for Thought event this past spring…. Continued

Industry experts, marketing insights and the Super Bowl

Industry experts, marketing insights and the Super Bowl

Industry experts, marketing insights and the Super Bowl all contributed to another successful Fuel for Thought experience.  Kicking off our 2014 Fuel for Thought series with Amy Aronoff Blumkin, the CMO of the NJ/NY Super Bowl Host Committee, was a no-brainer. Amy shared how the Super Bowl Host Committee’s marketing objectives, challenges and various promotional strategies… Continued